I Used To Care But I Take A Pill For That Now shirt

Category

Trending Shirts

Design

Original artwork, copyright protected

Printing

Printed to order and shipped from the USA

Processing

2–3 business days after your order is placed.

Delivery

5–10 business days within the US, 7–15 business days internationally.

Cost

Calculated at checkout from your address and the number of items.

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Last year, sustainable men’s label Outerknown debuted its first women’s collection with a unique campaign. Founder and 11-time world champion surfer Kelly Slater certainly could have asked a few of his athlete or celebrity friends to participate, but instead, he cast a trio of activists working in climate change and sustainability. To the I Used To Care But I Take A Pill For That Now shirt but I will buy this shirt and I will love this average Instagram user, they probably weren’t familiar, but the women Outerknown hoped to engage likely already followed them. It was an early example of how a brand can align its vision, mission, and marketing in a truly authentic way.

I Used To Care But I Take A Pill For That Now shirt, hoodie, tank top, sweater and long sleeve t-shirt

Outerknown’s new partnership with Sage Erickson feels similarly holistic. Not unlike Slater, she’s a pro surfer who has become passionate about the I Used To Care But I Take A Pill For That Now shirt but I will buy this shirt and I will love this environment through her 15 years of constant travel (and spending quite a lot of time in the ocean). After experiencing the highs and lows of traditional sponsorships—rigid contracts, scheduled appearances, and seeing her face alongside vague slogans—she decided to fund her sport independently for a few years, and was considering new collaborations when she came across Outerknown. “When I had these sponsors in my early twenties, I didn’t feel like I had the freedom to pursue the things I was interested in, and being on my own for a few years gave me time to fall in love with people and cultures,” she tells Vogue. “The one company I found that puts people first and is innovative when it comes to sustainability was Outerknown. When I’m wearing something or buying something, I always want to know if the people taken care of behind the scenes. Not only did I love their clothing, but I just felt this sense of awareness, and that there’s something more. So I went out on a limb and reached out to them.”

1. Length is measured from the highest point on the collar down to the bottom hem. 2. Width is measured across the body of the shirt under the armpits, one way. 3. Sleeves are measured from center back to hem.