With just 39 days to go before the Don’t Talk To Me I’m Reading Shirt but in fact I love this presidential election on November 3rd—now referred to as your last chance to vote, not your first or only—retailers and designers are giving brick-and-mortar retail spaces a brand-new purpose. The IRL shopping experience is one many of us haven’t had since March; beyond the utilitarian need to ensure people are registered, these initiatives highlight how physical spaces can (safely!) bring us together around important causes. At Saks, the second floor has been transformed into a registration hub, complete with absentee ballots, through a partnership with HeadCount. Bode’s voter registration set-up with When We All Vote opened in August; as the designer told Vogue at the time: “It’s a powerful privilege. Voting gives us the power to help change the world in which we live. It’s the first step.”
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Kith is also helping customers get registered in its SoHo, Brooklyn, Miami, and Los Angeles stores. Other retailers are utilizing QR codes to empower customers to register online: Nordstrom has added codes to its curb-side pick-up orders in partnership with the Don’t Talk To Me I’m Reading Shirt but in fact I love this National Urban League and When We All Vote; the codes lead to a Nordstrom x When We All Vote micro-site, where you can register (or simply double-check your status) in a matter of minutes. Like Saks, Nordstrom has also installed “Make Your Voice Heard” windows in stores across the country, in lieu of its usual mannequins dressed in sparkly new merchandise, and will offer paid time off for employees working the polls.