Always Take The Scienic Route Walking In The Forest Shirt

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Trending Shirts

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Original artwork, copyright protected

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Printed to order and shipped from the USA

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5–10 business days within the US, 7–15 business days internationally.

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It’s truly delightful to see Katie Ruensumran a.k.a. @katieismonster in Vogue’s fashion week slideshows. The Thailand-born, London-based consultant is a burst of Comme des Garçons or Simone Rocha–outfitted joy on the Always Take The Scienic Route Walking In The Forest Shirt and I love this London street style scene. This year, with few fashion week shows to attend, Ruensumran isn’t buying clothing or posing in front of a flock of cameras. Instead, she has launched her own label, The Meaning Well, which is a combination of comfort, tailoring, and Ruensumran’s signature oversized and tentlike silhouettes.

Always Take The Scienic Route Walking In The Forest Shirt, hoodie, tank top, sweater and long sleeve t-shirt

It’s a bold move to launch a label during a pandemic, but Ruensumran found it to be a way to save jobs and promote local industry in a fashion community that was slowly unraveling around her. “I’d rather take this money to pay for the Always Take The Scienic Route Walking In The Forest Shirt and I love this pattern cutter and the graphic designer who lost their job,” she says. “It is about helping each other. The brand can support local business and designers.” Ruensumran started working on The Meaning Well the first day of London’s lockdown, March 15. She remembers that shortly before then, she had been traveling back from Paris Fashion Week back to London on the Euro Star just as cases started to spike. When she arrived in London at her studio office that she shared with fellow creatives, she slowly saw the local industry deteriorate. As lockdown progressed, she lost some of her own clients from her consulting agency, and one by one, her neighboring studio mates began to lose their jobs. “I met a graphic designer and he said that the company [he worked for] was closing,” says Ruensumran. “I was like, ‘I want to do something. I want to help them, but I don’t have enough money to help everyone, so maybe I should do something that can be my career as well.’” From there, The Meaning Well was born. Ruensumran currently works with a graduate fashion design student and a pattern cutter.

1. Length is measured from the highest point on the collar down to the bottom hem. 2. Width is measured across the body of the shirt under the armpits, one way. 3. Sleeves are measured from center back to hem.